Giorgio Valenti joins Suntransfers, boosting its B2B sales leadership in Southern Europe, following a successful 12-year tenure at Hotelbeds Group.
BARCELONA – Suntransfers, one of Europe’s leading providers of B2B and B2C ground transportation services to the travel and holiday industry, has boosted its sales leadership team with the
appointment of an experienced travel industry leader, Giorgio Valenti.
Giorgio joins Suntransfers from Spanish based Hotelbeds Group where he has spent the last 12 years in leadership positions in ground transportation, experiences, car rental and other ancillaries. He will be responsible for B2B Sales in the Southern Europe region and report directly to Suntransfers’ Global B2B Director, Andy Baker.
“I am thrilled to welcome Giorgio to the Suntransfers team. We’ve spent a few months looking for the ideal candidate for this key position and we are delighted to find the perfect match that ticked every box” said Andy Baker, Suntransfers’ Global B2B Director. Giorgio joins Keeley Leck who has been with the business as Head of Sales for the last 11 months looking after the UK & Northern Europe region. “With B2B sales now exceeding 30% of the total business and showing record numbers for 2024 with strong growth ahead of budget, Giorgio is joining us at a pivotal time as we enter our 16 th year of operations and look to expand our distribution footprint further globally,” said Baker.
He continued, “Giorgio is one of many key management appointments that we have made this year to strengthen our team in multiple aspects of the business including Global Supply, Product, Development, Marketing and Human Resources.”
Giorgio Valenti added “I’m thrilled to be joining Andy and the team at Suntransfers to continue the success that they have already had on their B2B journey. I’m confident that with the experience and relationships I have within the sector, we have a winning formula”.
Suntransfers was established in 2008 to provide low-cost, high quality airport transfers for travellers in the Costa Brava region where the company’s founders lived. The company’s B2C business grew rapidly over the next few years leading to the team tripling in size and relocating to bigger premises. In 2014, Suntransfers extended its focus on the B2B sector by establishing crucial trade partnerships and introducing shared shuttles as part of the company’s product portfolio. Today, Suntransfers today provides an unrivalled choice of vehicles, premium and airport transport services to B2B and B2C clients from more than 500 airports and travel gateways worldwide, serving over 12,000 popular destinations worldwide.
The company currently employs 65 people who work out of Suntransfers’ offices in Torroella de Montgrí, Barcelona and in the UK.
Suntransfers reduces complexity and cost by contracting directly with transport operators wherever possible. The company’s services are available to book in eight languages – with more being added each month – while support is provided by a client services team who speak a total of 17 languages, with most staff being at least trilingual. The company’s client service team is available 24/7/365 days a year and manages around 400,000 bookings per annum.
In 2022, Suntransfers was acquired by Lancashire based ground transport, accommodation, and Business Continuity specialists, CMAC Group. In February 2024 CMAC Group was acquired by Singapore based Ground Transportation giant ComfortDelgro.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
